Wednesday, January 2, 2019

PERODUA MALAYSIA

Perodua was established in 1992 and launched its first car, the Perodua Kancil, in August 1994. 'M2' refers to the codename which was used when the project to establish Perodua was still top secret.Initially Perodua mainly produced minicars and superminis, and did not have models in the same market segments as Proton. In recent years, however, its targeted market segments have started to overlap with Proton's especially in the supercompact segment, where the Perodua Myvi has fought off the Proton Savvy and is now competing with the Proton Iriz. Perodua does not design or engineer its main components, such as engines and transmissions, in house. The cars have historically used Daihatsucomponent designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. In 2004 Perodua started assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.Perodua sold more than 207,100 vehicles in 2016, which was its highest-ever yearly sales record.

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